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Connect with Local Audiences Across the UK

Advertise through National World's trusted local news brands  and reach real people in real communities, online and in print.

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We'll help you achieve your goals by putting your business in the UK's most trusted media environment1

Welcome to Connect Local

Whether you’re a local business looking to connect with your community, or a national brand seeking targeted reach across the country, Connect Local brings you the platforms, audiences and expertise to make it happen.

We operate hundreds of trusted print and digital brands - from iconic regional newspapers to dynamic online destinations. Through this hub, you'll find everything you need to advertise effectively with National World.

Why work with us?

Trusted by millions of readers every week

Unrivalled regional reach across both print and digital

Data-driven targeting and transparent performance reporting

Full creative and marketing support from our in-house agency, MNA Digital
70%
audience reach
We reach over 70% of the population in the areas that we publish2
42%
more cost-effective
Ads appearing in quality online environments are 42% more cost-effective3
3x
more trusted
Local newsbrands like ours are 3 times more trusted than social media4
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Our Newsbrands

We publish some of the UK’s most trusted local and national news titles - including The Scotsman, Yorkshire Post, Express & Star, and News Letter in Belfast.

With hundreds of local brands across England, Scotland and Northern Ireland, we help you connect with audiences that matter.

See All Our Brands
Sources: 1 YouGov/Local Media Works, 2018; 2 JICREG June 2019; 3 Value of quality, GroupM and Newsworks, 2018; 4 YouGov/Local Media Works, 2018
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